Traditionally whey has been a byproduct of cheese manufacturing. Though cheese whey is still the industry standard, a new technology, allowing gentler extraction of delicate whey proteins directly from milk, is emerging. This next generation of whey protein is more expensive than traditional sources, but has qualities that make it highly attractive for athletes. Some examples include lower denaturation (natural or ‘native’ structures of the proteins better preserved), higher levels of key aminos to support muscle performance, and clinically backed effectiveness.* NATIVE PRO 100 represents the latest innovation in whey protein. Lower-temp technology directly extracts pure whey protein from the milk of pasture-raised, grass-fed cows to preserve more of the naturally occurring benefits that have been scientifically shown to support muscle performance. Those seeking the best whey protein available need look no further.* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to prevent, treat, cure or prevent any disease.